What new SEO action items can you do in 2013 to take your SEO to the next level?
1. Revisit your keyword research.
I usually tell my clients they should consider revamping their website (new design, new content, etc.) every two years or so (if it makes sense). You want to clean up your website—weed out underperforming pages, tighten up your internal linking and navigation and consider revisiting your keyword research as part of your new SEO campaign. How has user search behavior changed since the last time you optimized your website? What new industry keywords are popping up? What terminology is going out of style? The keywords you target are the cornerstone of your SEO campaign and it’s important to make sure they are still on track. Sometimes you might only have to swap out a few keywords (maybe none). Other times a whole new world of keywords will have cropped up in the last few years and you’re missing valuable visitors by not targeting them on your website.2. Ramp up your content marketing.
It’s hard to have a good guest blogging program when you can’t get your own blog under control. Now that you’ve had a year or two to fine tune your blogging skills on your own company blog it’s time to ramp up your content marketing efforts for your new SEO campaign and look into getting real guest blogging opportunities on respected industry sites. I worry that guest blogging will become the new link exchange and Google will start treating them as such, so it’s important that you don’t publish content on any old site that will have you. Take the time to find quality blogs that reach your target audience and routinely produce great content—these are the blogs you want to be writing for.You could also ramp up the content creation on your own blog by accepting a few guests posts of your own (maybe 2 or so a month) or start interviewing industry experts and publishing those interviews as blog posts. A guest blogger or expert is going to want to promote content with their name attached to it, but it’s your blog that reaps the link building and traffic driving benefits! But remember, just like you don’t want to publish on any old blog, you don’t want any old blogger publishing on your site. Pick and choose carefully!
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